Without a question, social media is one of the most effective marketing tactics. Businesses all across the world are attempting to increase their following on popular platforms such as: Facebook, LinkedIn, Instagram and Twitter.
From influencer marketing to content planning, here’s a rundown on how to obtain more social media followers for your business.
How To Get More Followers On Social Media
Table of Contents
Prioritize High Quality Follows
Having a huge following has its advantages.
For example, after you reach 10,000 followers on Instagram, you may add links to your stories. This facilitates product linkages and direct website visits.
A significant following goes hand in hand with an account’s initial reliability and authenticity.
However, quantity is not everything. It all comes down to quality.
“Pay for likes and follower sites are omnipresent,” according to SproutSocial, “but these shortcuts are never worth it, since [social media algorithms] are routinely modified to screen out bought, low quality accounts and interactions.”
Do you want to know how to recognize a phony follower? SproutSocial provides information on how to do just that :
- “Deceive new followers : When individuals view an inactive feed with several followers, the account’s reputation suffers. Don’t entice them to follow you. Grow trust & long term connections to improve engagement.
- Have no ROI: While it may appear to be easy to buy followers, your acquired bot or unmanned new followers will not be purchasing anything. People are drawn to brands for a reason. They are interested in what you are posting or your organization in general. These are true spenders who add monetary value to your company.
- Make little-to-no noise : If you have several false followers, how many of them do think will comment, like, or share your social media content ? These bot or phony accounts will very certainly be cleared up by [the platform itself]. ” When they are deleted “your postings come across as engagement graveyards.
Test Content
How To Get More Followers On Social Media ?
Each social media site provides a unique possibility to display material.
Instagram, for example, has a strong visual presence, making it excellent for video and photo content. Because LinkedIn is geared at professionals, instructional articles and infographics are excellent sources of content.
Facebook and Twitter have a little bit of everything, but their user demographics are significantly different.
Because each social media site has something unique to offer your company, this is an excellent opportunity to experiment with various content kinds. Here are a few additional tips for social media content optimization :
- Keep track of interaction to understand what piques the attention of your present audience and draws new followers. Consider reworking a certain piece of content if you see it is doing well.
- Try and Keep an eye out for trends & popular pieces to determine whether your material will make a difference. (Instagram Reels and TikTok are excellent tools for keeping up.).
- Try and Respond to & like comments from followers, & follow related accounts back.
Top Social Media Marketing Tip : Remember to Use geotags in your postings to make it possible to target a hyperlocal audience. Instagram Locations, for example, have their own Stories & feed. Small companies might benefit greatly from this idea by responding to posts in their region.
Post for a Reason and with Purpose
So, how can you gain high-quality social media followers ?
High-quality information that is presented with intention is essential, and timing is important.
This is why :
- An Instagram post has a lifetime of 48 hours. (The same is true for a LinkedIn post.)
- A Snapchat or Instagram story has a 24-hour duration.
- A Facebook post has a 6-hour lifetime.
- A Tweet has an 18-minute lifetime.
That implies you just have a few minutes to make a good first impression.
- Facebook : “The optimum time for B2B brands are between 9:00 AM. : 2:00 PM. EST on Tuesdays, Wednesdays, & Thursdays.” B2C brands will fare better on Mondays, Tuesdays, & Wednesdays @ 12:00 PM. EST.”
- Twitter : “Between 11:00 AM & 1:00 PM. EST on Mondays & Thursdays for B2B.” Mondays through Wednesdays, 12:00 PM. & 1:00 PM.”
- Instagram : “The greatest time to post on the Instagram platform are Wednesdays @ 11:00 AM & Fridays @ 10:00 AM to 11:00 AM”. Wednesdays is the finest day overall. The greatest regular involvement occurs from 10:00 AM. to 3:00 PM., Tuesdays through Thursdays.”
- LinkedIn : ” When it comes to the LinkedIn platform, The greatest time to publish on LinkedIn for both B2B & B2C company owners are Wednesdays @ 9:00 AM,” according to LinkedIn.
Keep in mind that the optimal time to publish on social media is determined by your following. Use platform-native analytics to understand when your audience is online and how engaged they are.
Optimize and Improve Your Profiles
How To Get More Followers On Social Media ?
A well-optimized profile is essential for gaining more followers on social media networks. Follow this checklist for profile fundamentals:
The name of your firm
A brief bio
Include a link to your website (or product-specific landing page)
Photograph for your profile
Top Social Media Marketing Tip: Make as many of your social media handles as searchable as possible. This frequently entails staying close to your company’s name and eliminating unique letters and digits. It’s distinguishable and consistent with the other characteristics.
Establish Connection with top Influencers
How To Get More Followers On Social Media ?
Influencer Marketing Hub have stated that :
“When asked to rank their fastest growing online customer acquisition tactics, 28% ( twenty eight percent ) of organizations ranked influencer marketing first.” This is roughly double that of those who concentrated on organic search and nearly ten times that of those who focused on affiliate marketing.”
Following influencers in your sector, particularly micro influencers, might help you grow your following. Influencers wield considerable influence and reputation on these platforms, and they are constantly on the lookout for new possibilities.
Make contact with them:
- Follow them on their most profitable platform.
- Share their material or interact with it.
- Launch a giveaway, as shown below.
- Use regular posts with product links to promote a collaboration.
Display Your Social Everywhere
How To Get More Followers On Social Media ?
Unless you advertise your accounts, no one will find them. It is the second content marketing rule (after knowing your audience).
Here are a few tips for promoting your profiles:
- Add social networking buttons to your website’s bottom, emails, Contact Us page, and landing pages. It’s simple to come up with a “Follow Us on Social Media” slogan.
- In your bio sections, include connections to other social media platforms.
- Profiles should be cross-promoted in articles and stories.
- By providing platform-exclusive material and incorporating the profile link in emails, you may solicit a follow.
Find and use quality High Converting Hashtags
How To Get More Followers On Social Media ?
Hashtags can help people locate your content and increase the quality of your followers.
But be cautious. We have two hashtag cautions for you:
- Too many unneeded hashtags may have a detrimental impact on the image of your brand. Followers look for genuine substance in your postings, not a slew of hashtags.
- If you use a generic hashtag, your message will be overlooked. For example, the hashtag “#love” has almost 2 billion Instagram posts and 1.3 million LinkedIn postings. It’s nearly hard to find your content in a sea of images and videos.
Consider your target demographic while looking for and using high-converting hashtags. What do you think they’ll be interested in? What events and trends are they interested in?
Try and Check out what your competitors are tagging on the social media. You most likely have the same target audience & content. You may participate in the hashtag arena using this approach.
Make it a point to Learn about Your Platforms
Mirabel’s Marketing Manager provides platform-specific advice for enhancing your accounts and growing your social media presence.
How To Get More Followers On Social Media ?
- Make a brief and interesting bio that includes a keyword or two.
- Because it’s just above the follow button and readily clicked, you should update your Instagram story regularly.
- More time spent on your content equates to more videos (compared to an image). If they love the video, they may visit your profile and follow you.
- Keep the most significant section of your caption at the beginning. After a few lines, it will be shut off.
- To promote participation, tag any individual or corporation in the photo.
- Tweets can be replied to or quoted on Twitter. They will appreciate the extra effort made in addition to a fave or retweet. You may even earn a retweet as a result of it!
- Connect with your community by following local companies. If they follow you back and/or engage with your tweets, their followers will see your account.
- If applicable, include popular hashtags in your tweets. With millions of people scanning hot topics on a daily basis, this might result in significant visibility and interaction.
- Using Facebook Ads, you may reach a highly focused audience. To get the best ROI, make your settings as exact as possible.
- Join relevant groups to meet potential consumers and members of your community. It is mutually advantageous to build trust and communicate with your audience.
- Post photos from events so that your followers may tag yourself. This allows you to reach a bigger, more relevant audience.
- Pictures are less likely to become viral than videos. Make sure to share both forms of material and look into content marketing enhancements.
- You may purchase LinkedIn Ads in the same way that you can buy Facebook Ads to build your page and target the proper audience.
- Request that staff include their roles and the company on their profiles. This will enhance the amount of activity on your LinkedIn Page.
- Use popular hashtags while uploading material. With a great hashtag, anyone looking for job openings or industry trends can find your material.
To gain more social media followers, you must fine-tune your accounts and content to reflect the core of your company. These platforms are fantastic for displaying one’s inventiveness and sincerity. They are opportunities to improve interactions with the community and establish yourself as a go-to account to follow.
